Ahlem FW26

Love looks good on a pedestal.

For AHLEM FW26, we wanted a closer look.

“Echoes of Love” is a celebration of the parts of love that rarely get shown. The small gestures of everyday life together.

The tenderness, but also the tension. The routine, the awkwardness, even the occasional conflict. Everything that passes between two people who know each other intimately.

Not a traditional love story. Our kind of love story.

Playing with the idea of shot and reverse shot, we wanted to tell the same story from two perspectives. To see through each character's eyes, revealing how the same moment can be seen, felt and understood differently.

From casting and Art direction to photography, film, still life and poetry, we explored these different perspectives across every medium, bringing them together in a lookbook that tells the story from both sides.

Because love has many parts. And so does a campaign.

Photography: Naj Jamai
Video: Bo Platt
Still life photography: Margaux Buisson
Styling: Victoria Elleouet, Yumna Mirza
HMU: Alice Hosdey, Eduardo Bravo
Cast: Eugénie Derouand, Philip Lach de Bère